What is traditional media?
Newspapers, television, and radio remain channels that confer authority.
Traditional media refers to publishing and broadcast channels that date back to the pre-digital era, such as newspapers, magazines, television, and radio.
Despite digitalization, these channels still have the power to confer authority. Appearing in an established outlet gives a brand legitimacy quickly.
Traditional media relations are built on long-term trust. A relationship with a journalist is a partnership that goes beyond any single press release.
Today, the most effective approach is to repurpose traditional media coverage across digital channels.