What is PR?

PR Core concepts

PR is the abbreviation of “public relations,” the communications discipline through which an organization manages its relationships with the media, the public and its stakeholders in a planned way. Unlike advertising, PR does not buy visibility; it earns it through news value and trust. Well-designed PR grows awareness, reputation and trust at the moment of decision, all at once.

Term
PR
English term
PR
Topic
Core concepts

How is PR put into practice?

A PR program typically follows four steps: listening to the organization and its stakeholders; building the message architecture; executing through media relations, events and content; and finally measuring through reach, sentiment and share of voice. In Turkey, “PR” and “halkla ilişkiler” (public relations) are used interchangeably; today the term describes a broader framework that also covers digital PR and corporate communications.

Related service

Corporate CommunicationsA strategic approach that strengthens brand reputation, positioning and the corporate narrative through an integrated communications system.
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