Strong PR, lasting reputation.

PR communications consultancy, media relations management, event management, crisis communications, internal communications, corporate publishing, leadership and spokesperson communications, and awards communications. Our focus areas are B2B communications, sustainability and social responsibility projects.

You could, but the two models serve different purposes. An in-house team brings institutional knowledge and speed; an agency brings a media network, an outside perspective, crisis experience and flexible capacity. For most brands, the most effective model is the two working together.

Yes. For small and mid-sized brands, PR is the most efficient way to build credibility without competing on advertising budgets. You start with a narrower scope and a single focus (such as trade media or employer branding), then expand as results come in.

An award means the work has been reviewed and validated by an independent jury. Programs such as Brandverse Awards, PR Felis and Yıldız İş Dünyası Ödülleri evaluate strategy, execution and results together, so an award is a sign of process discipline.

The process has four steps: analysis (current perception, competitor and media mapping), strategy (goals, message architecture, channel plan), execution (content, media relations, events) and measurement (monthly reporting and optimization). The output of each step is shared in writing.

Media relations management is about matching the right story with the right journalist and outlet at the right time. It covers media mapping, preparing press releases and press materials, arranging interviews, spokesperson preparation, coverage tracking and coverage reporting.

Yes, but only when it carries genuine news value. Today a press release doesn’t work on its own; it works as part of a package made up of data, visuals, a spokesperson quote and an angle tailored to each journalist. A release without news value won’t get published — and it wears down the relationship.

For brands that have prepared in advance, active response begins the same day; for our existing clients, within hours. If a risk map, a set of scenarios and a ready message framework are in place before the crisis, the first statement can go out within the first few hours.

In B2B communications, the target is not a broad audience but the decision-maker. That is why trade media, expert content, leadership visibility, and trade show and event communications take center stage. Success is measured not by reach but by quality visibility that reaches the right person in the right channel.

Yes. The employer brand is an organization’s reputation in the eyes of candidates and employees, and it cannot be separated from its external reputation. Internal communications, employee stories, career media and social platform content all connect to the same message architecture.

Cost depends on three variables: scope (which services), target media scale (national, trade or international) and content volume. We analyze your needs and present a transparent proposal that clarifies scope and KPIs — no surprise line items.

Because PR’s impact is cumulative, meaningful results usually become visible over a three-month period. One-off work such as a launch, an event or crisis support can also be handled on a project basis.

We clarify your needs in a short initial call. We then analyze your current situation and competitor visibility and prepare a proposal covering scope, timeline, team and KPIs. Once approved, the first month starts with message architecture and a media map.

Industry and manufacturing, construction and real estate, trade shows and events, retail, food and gastronomy, technology, healthcare, energy, logistics, tourism, education, media, finance and civil society. We have worked with more than 100 brands.

The first media coverage usually arrives within the first month. Changes in perception and reputation indicators, however, show up over three to six months. That is why our reporting shows short-term outputs and long-term trends side by side.

It is measured on three levels: media performance (volume of coverage, outlet quality, share of voice, tone), digital performance (search volume, referral links, site traffic) and perception and reputation impact (stakeholder feedback, brand health indicators). Reducing measurement to a single number is misleading.

We share a regular report every month and add weekly summaries during campaign and launch periods. Reports include the coverage list, share of voice, tone analysis and recommendations for the next period.

Yes, directly. Appearing in trusted publications generates both referral links and branded search volume, and both strengthen authority in search engines. In addition, content built with clear definitions and structured data is more likely to be cited as a source by AI answer engines.

In the glossary: SEO ↗