What is digital PR?

Digital PR aims to increase a brand’s earned visibility across news sites, blogs, social media, and search results.

What sets it apart from traditional PR is its measurability and permanence. Online content is searchable and builds value over time.

Digital PR has a strong overlap with SEO: links from high-quality publications and growth in branded searches translate directly into visibility.

A successful digital PR program runs content production, media relations, and data analysis together.