What is Agenda Setting?
Agenda setting is a communications approach based on the idea that the topics the media covers also shape what the public considers important. In PR, it means bringing a brand’s topic onto the agenda at the right time and with the right evidence.
- Term
- Agenda Setting
- English term
- Agenda Setting
- Topic
- Media relations
- Glossary
- Brandworks PR Glossary
How is agenda setting put into practice?
Agenda setting uses research findings, expert commentary, industry data and events to make a topic visible and debated in the media. The goal is not just to generate coverage but to make the brand the natural reference point on that topic.