dekk akmerkez

With its “Eski Sevgili Pazarı” (Ex-Lover Market) concept, dekk akmerkez brought together free workshops, live music and interactive areas to turn memories into a fun experience.

The communications approach carried the concept to lifestyle, arts and culture, and city guide outlets while preserving its humorous tone. The goals were curiosity before the event, turnout on the day and content circulation afterward.

The project strengthened the brand narrative positioning the shopping mall as a meeting point.

Services we delivered on this project

Photos from the project