SEO (search engine optimization) is the work of making a website appear high in search engine results, with the right content, for relevant queries. It rests on three pillars: technical infrastructure, content quality and site authority. Digital PR strengthens that authority through earned links and branded searches. PR and SEO meet at authority: appearing in trusted publications generates both referral links and search volume for the brand name. Today, visibility means being cited as a source in AI answer engines as well as ranking in search results, so content is built not just around keywords but to give a clear answer to a real question.

What is SEO?

SEO Digital PR

SEO (search engine optimization) is the work of making a website appear high in search engine results, with the right content, for relevant queries. It rests on three pillars: technical infrastructure, content quality and site authority. Digital PR strengthens that authority through earned links and branded searches.

Term: SEO
English term: SEO
Topic: Digital PR
Glossary: Brandworks PR Glossary

How is SEO put into practice?

PR and SEO meet at authority: appearing in trusted publications generates both referral links and search volume for the brand name. Today, visibility means being cited as a source in AI answer engines as well as ranking in search results, so content is built not just around keywords but to give a clear answer to a real question.

What is SEO?

How is SEO put into practice?

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