What is Press Release?

Press Release Media relations

A press release is an official text that announces a newsworthy development to the media in an editorial format. A good press release consists of a headline, a summary lead, a body that answers the 5Ws and H (who, what, when, where, why and how), a spokesperson quote and a company boilerplate. The key measure of success is how easily a journalist can turn it into a story.

Term
Press Release
English term
Press Release
Topic
Media relations

How is a press release put into practice?

A press release should be based on genuine news value, such as a product launch, investment, partnership, award or research findings. It is sent to the right media list at the right time, under embargo if needed; coverage results are then reported through media monitoring.

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