What is Agenda Management?

News Agenda Management Media relations

Agenda management is the work of tying a brand’s media visibility not to individual stories but to a topic calendar planned across the year. It sequences research, interviews, events and commentary so that they reinforce one another.

Term
Agenda Management
English term
News Agenda Management
Topic
Media relations

Related service

Media Relations ManagementCommunications plans that make visibility, agenda-setting and relationship management sustainable across the traditional and digital media ecosystem.
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