What is Public Relations?

Public Relations Core concepts

Public relations is the management function that enables an organization to build an ongoing relationship with society, the media and its stakeholders based on mutual understanding. The goal is not a one-off announcement but building trust, reputation and public support over the long term. In Turkey, “halkla ilişkiler” (public relations) is used synonymously with the abbreviation PR.

Term
Public Relations
English term
Public Relations
Topic
Core concepts

How is public relations put into practice?

The discipline brings together public opinion research, media relations, corporate social responsibility, crisis management and stakeholder communications. A public relations agency is the specialist team that plans and executes this function on an organization’s behalf; the term “PR agency” describes the same service.

Related service

Corporate CommunicationsA strategic approach that strengthens brand reputation, positioning and the corporate narrative through an integrated communications system.
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