What is Stakeholder Map?

Stakeholder Map Core concepts

A stakeholder map is an exercise that ranks the groups that affect or are affected by an organization according to their importance, influence and expectations. It determines which audience to reach with which message and through which channel.

Term
Stakeholder Map
English term
Stakeholder Map
Topic
Core concepts

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Corporate CommunicationsA strategic approach that strengthens brand reputation, positioning and the corporate narrative through an integrated communications system.
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