What is Digital Communications?
Digital communications is the field that manages, in a planned way, all of a brand’s communications across online channels such as its website, social media, search engines, email and AI answer engines. It combines classic PR messaging with the discipline of digital measurement and performance.
- Term
- Digital Communications
- English term
- Digital Communications
- Topic
- Digital PR
- Glossary
- Brandworks PR Glossary
How is digital communications put into practice?
Digital communications covers content creation, social media management, digital PR, search visibility (SEO) and community management. Brandworks runs this side together with Corvus Digital, its digital communications and performance unit, within the same message architecture, so the brand speaks consistently on every channel and results are measurable.