What is A/B Testing?
A/B testing is a method of comparing two versions of something under the same conditions to measure which one performs better.
- Term
- A/B Testing
- English term
- A/B Testing
- Topic
- Advertising and media planning
- Glossary
- Brandworks PR Glossary
How can we apply this term to your business?
Let’s work out together which metrics matter for your brand. Schedule an intro call