What is Brand Equity?
Brand equity is the commercial and perceptual value that a brand’s name creates on its own. It is made up of awareness, associations, perceived quality and loyalty.
- Term
- Brand Equity
- English term
- Brand Equity
- Topic
- Brand and strategy
- Glossary
- Brandworks PR Glossary
How can we apply this term to your business?
Let’s work out together which metrics matter for your brand. Schedule an intro call