What is Benchmarking?
Benchmarking is the evaluation of a brand’s performance by comparing it with the industry average or with selected competitors.
- Term
- Benchmarking
- English term
- Benchmarking
- Topic
- Research and insights
- Glossary
- Brandworks PR Glossary
How can we apply this term to your business?
Let’s work out together which metrics matter for your brand. Schedule an intro call