Psychological capital and well-being in today’s world

Corporate Communications 2 min read Brandworks

Employee well-being is directly reflected in the quality of an organization’s communications.

Psychological capital and well-being in today’s world

Psychological capital consists of four components: hope, optimism, resilience and self-efficacy. These four components directly affect how well organizations adapt to change.

Internal communications is one of the most effective tools for strengthening psychological capital. Reducing uncertainty increases resilience.

Transparent information-sharing, participatory decision-making and a culture of recognition are the three core practices in this area.

In organizations with strong well-being, external communications are also more consistent, because employees are the brand’s most credible spokespeople.

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