Mastering communication: how can you improve corporate communications?
Improvement starts not with adding new tools, but with cutting unnecessary noise.
The first step in improving corporate communications is an audit: what are we saying on which channel, who is listening, and which messages are resonating?
The second step is simplification. In most organizations, the problem isn’t too few messages; it’s too many.
The third step is consistency. Different departments saying different things about the same issue erodes trust faster than anything else.
The fourth step is measurement. The proof of improvement is perception data, not the number of activities.